By Erika Saenz, commercial manager of International Line.
The early import of products for Christmas is essential for several reasons, indicates Érika Sáenz, commercial manager of International Line.
Experts agree that the earlier Christmas is imported, the better, because it allows companies to ensure they have enough inventory on hand to meet holiday demand, which tends to be high. In addition, the import process can take time, due to customs procedures, inspections and international transportation. Anticipation ensures that products are available and ready for sale before the holiday season, avoiding delays and shortages.
For an SME, meanwhile, it is essential to consider several aspects when importing products for Christmas. This includes advance demand planning, finding reliable suppliers, cost evaluation, managing customs procedures and ensuring product quality. It is also important to take into account delivery times and time margins to avoid setbacks.
Érika Sáenz, commercial manager of International Line, provides some tips for a successful process:
- Plan ahead and estimate demand.
- Establish solid relationships with suppliers.
- Evaluate costs and budget effectively.
- Know and comply with customs requirements.
- Carry out quality control of imported products.
- Monitor compliance with delivery deadlines.
- Establish a contingency plan for unforeseen events.
- Importing on time can make the difference in having a successful season, planning appropriately and effectively.
