All these changes, executives assure, highlight the company’s commitment to efficiency and transparency towards its clients, as well as its evolution and innovation to lead the logistics sector and efficiently meet the demands of an increasingly challenging market.
To reflect its growth and evolution in the logistics industry, International Line has rebranded its corporate image, improved its website, and unveiled its new digital tools, Trakline. All of this aims to provide a better experience for clients and emphasize the company’s innovative leadership. “This change is crucial for staying up-to-date with technological innovations and market expectations,” stated Felipe Quinteros, CEO of International Line.
Specifically, the company’s new identity is articulated through the integration and symbolism in its logo, representing its maritime, land, and air transport services. Each element—the sea, roads, and sky—reflects the company’s commitment to global connectivity and comprehensive logistics, reaffirming its vision of being a leader in cargo transport to and from Chile.
“The transformative elements of International Line’s modernization are anchored in its new visual identity and the implementation of advanced technological solutions. The modernized visual identity aligns with an enhanced user experience on the website and a cutting-edge tracking tool, providing full real-time shipment visibility,” explained the company’s leader.
As part of this progress, International Line introduced a solution that enables clients to track their shipments with precision, ensuring a better experience and more efficient logistics planning. “The expected impact is greater customer satisfaction, operational efficiency, and a strengthened market position as an innovative leader,” Quinteros emphasized.
According to the CEO, clients will benefit from increased transparency and control over their shipments, while employees will gain access to more efficient tools for managing logistics and improving customer service. “This reinforces International Line’s image as a company that invests in technology and in enhancing the experience of all its service users,” he noted.
Lastly, Quinteros announced that the company is focused on integrating its new identity and additional technological tools. In the medium and long term, it aims to expand into new markets and continue innovating in logistics. “The immediate challenge is ensuring the smooth adoption of new technologies and maintaining service excellence during this transition period,” highlighted Felipe Quinteros.
