The details of this innovation were shared by Felipe Quinteros, the company’s CEO, who emphasized that Trackline not only meets clients’ needs for information and communication but also “redefines logistics management with a modern, efficient, and visually appealing solution.”
To meet the growing demand for instant information in a globalized and digitalized business context—where data immediacy is critical for successful management—International Line, a company with 24 years of leadership in freight forwarding in Chile, introduced a cutting-edge shipment tracking platform: Trackline.
Felipe Quinteros explained, “It was crucial for us to move beyond traditional communication methods like spreadsheets and emails. We identified the opportunity to transform the customer experience by providing a platform that not only fulfills their need to stay informed but also redefines logistics management with a modern, efficient, and visually appealing solution.”
Trackline, developed in collaboration with Logixboard, offers clients a centralized platform to access all relevant information about their shipments. According to Quinteros, this dashboard-based platform transforms the way clients interact with their shipments, enabling them to monitor everything from location and cargo status to historical costs and volumes—all in real-time. The platform features an intuitive interface, comparative shipment statistics, and a direct communication channel through chat with International Line’s expert staff.
One of its key attributes is a centralized repository for relevant documents and the ability for clients to generate new shipment instructions. Quinteros highlighted that these modernizations empower users by providing control and autonomy, calling it an “unprecedented innovation in the industry, significantly enhancing customer satisfaction and visibility into their logistics operations.” He added that Trackline has become a key differentiator, improving efficiency, transparency, and strengthening client trust in their services.
Internally, Trackline has optimized operations and communication with clients, creating a seamless and effective workflow. “This innovation sets us apart in the market, reinforcing our image as a forward-thinking company in adopting client-focused digital solutions. With such a powerful and versatile tool, we ensure our competitiveness and establish new industry standards,” Quinteros stated.
The launch of Trackline aligns with International Line’s new corporate branding. For the company’s current leadership, this marks a journey toward digital transformation, with plans underway to explore and adopt disruptive technologies that continue to elevate their service offerings. “We are committed to leading the way into a more connected and efficient digital era in logistics, from integrating artificial intelligence to optimize logistics to developing mobile applications that enhance access to and interaction with our services,” Quinteros concluded.
