Felipe Quinteros, CEO International Line
Currently, technological innovations are changing the way companies manage their supply chain and fulfillment. A clear example is the use of warehouse management systems (WMS) with advanced automation and real-time data analytics capabilities. These platforms allow for better coordination in inventory management, facilitating the picking and packing process, optimizing dispatch times, and reducing human errors.
Another example is the use of collaborative robots (cobots), which automate repetitive tasks within the warehouse, such as the movement of goods, improving operational efficiency.
The incorporation of artificial intelligence (AI) in demand forecasting and delivery route optimization is transforming fulfillment. Amazon, for instance, uses AI to predict product demand and ensure that its distribution centers are optimally stocked, reducing delivery times. In Chile, some companies are starting to implement AI solutions to improve their logistics, which could also scale to SMEs with more accessible tools.
However, the gap between SMEs and large companies in terms of digitalization is significant, and in the case of fulfillment, this becomes even more critical. One of the biggest challenges for SMEs is the cost of implementing advanced technologies. Often, these companies do not have the resources to invest in expensive platforms or technological infrastructure.
However, there are several strategies that SMEs can adopt to integrate technological innovations. First, they can turn to software-as-a-service (SaaS), which offers scalable and customizable solutions without high upfront costs. Platforms like Shopify or Magento offer integrations with inventory management systems and fulfillment options that are accessible to smaller businesses.
Another approach is collaboration with third parties, such as Freight Forwarders or logistics companies that already have the necessary technology to optimize their operations. Outsourcing part of the fulfillment allows SMEs to leverage infrastructure and advanced technologies without having to make a direct investment.
It is clear: the future of fulfillment in Chile will be marked by three major technological trends: automation, Big Data, and sustainability.
Automation, through the use of robots and autonomous vehicles, will significantly reduce operation times and improve efficiency in distribution centers. As these technologies become more accessible, more companies in Chile will be able to adopt these solutions, even within the SME segment.
Big Data, in turn, will allow companies to collect and analyze large amounts of data to make more informed decisions and predict consumer behaviors. This will be crucial for improving accuracy in inventory management and optimizing logistics processes, especially in the context of a growing e-commerce environment.
Sustainability, finally, will be a determining factor. Technology will allow companies to measure their carbon footprint and improve their sustainability practices in logistics, which will not only enhance operational efficiency but also respond to the growing demand from consumers for more environmentally responsible practices.
With these innovations, the Chilean logistics industry will benefit significantly, enabling companies to be more agile, efficient, and competitive in an increasingly demanding market.
