When I arrived at International Line, I discovered that the world of logistics was much more than rates, times, and documents. The way we communicate, both outward and inward, also defines our identity and our ability to build trust. Along that path, design and creativity became strategic pillars that bring real value to the business.
Logistics connects countries, cultures, and people. My role is to interpret that complexity into an attractive, approachable, and coherent graphic language that allows us to be recognizable in all markets and differentiated within the industry. Every visual piece I create—whether it’s a digital campaign, brand branding, a corporate report, or international promotional material—seeks to reflect innovation, empathy, and certainty.
In a global world, design is much more than aesthetics: it is a strategic language that opens doors, conveys trust, and projects who we are as an organization.
Community inward
Marketing and internal communication are essential to strengthening organizational culture. In that context, design has a profound impact: every piece I create stems from a genuine interest in making Liners feel the brand as their own, reinforcing the sense of belonging and reminding us that we are a global team under one vision.
In this process, the vision of Nicolás Quinteros Boudon, Head of Communication and Marketing, has been key to consolidating design as an essential part of the company’s strategic communication. His collaborative leadership, open to new ideas, has allowed creativity to truly integrate into decision-making.
A forward-looking perspective
I belong to a generation that understands logistics must also inspire. And design has the ability to do so. An image can simplify the complex, cross cultural boundaries, and convey certainties that words sometimes cannot. At the same time, my generation seeks immediacy, clarity, and simple ways to learn and stay informed—and design naturally responds to that need.
I am convinced that the future of logistics will be both technological and visual. Because at International Line, we don’t just move containers: we also move ideas, emotions, and trust through design.
